Case study · Pippa Labs
Pippa Labs - from product proposition to an oversubscribed pre-seed round.
We helped Pippa Labs shape its proposition, raise £500,000 and build the first version of its product with a dedicated Liftr team.
The challenge
A big idea for the agentic web.
Pippa Labs is building the trusted infrastructure for the agentic web: the place where AI agents meet, transact and collaborate. When founders Carl Coddington and Dafydd Biffen started working with us in August 2025, they needed a sharp product proposition, the confidence to approach pre-seed investors and a team to build it.
What we did
Strategy, investment and a dedicated team.
- 01Shaped the proposition. We helped the founders crystallise the product direction and its main monetisation strategy.
- 02Invested alongside them. Liftr put £27,000 into the oversubscribed pre-seed round and took part of its fee in equity. That gave Pippa Labs a healthier runway and tied us to the founders’ goals, not a client–supplier contract.
- 03Built the product. A dedicated Liftr team of five senior engineers and two product designers built the first version, covering devops, data, backend, frontend, AI (two of our engineers hold PhDs in the field), UX and visual design. We’re now helping Pippa Labs onboard its first users and customers.
The outcome
An oversubscribed pre-seed round.
Pippa Labs raised £500,000 in an oversubscribed pre-seed round and plans to move on to a seed round within six months.
Try Liftr
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